In this article, author Esther Choy posits, “Leadership storytelling has many critical components and uses, but a key characteristic of storytelling is that it is a vehicle for sharing authentic emotion persuasively. If you want your audience to have a sense of hope, zeal, or team spirit, the fastest way to help your audience be receptive is to tell a story that inspires that emotion.”

‌Here is the link to that article: https://www.forbes.com/sites/estherchoy/2023/09/10/master-storytelling-is-a-must-have-leadership-skill-for-the-21st-century/?sh=66b1c2414977